8th generation
Matsui Yukichi

Since our creation in the Edo era, we have been supported by our customers for many years and have been able to walk until this day.
I would like to take this opportunity to thank you again.
We would also like to thank those in each field who can provide us with great raw materials and seafood.The sweets carry various wishes and wishes, and are packed with the Japanese culture that has been passed down.
While cherishing such history, the most important thing in delivering sweets is "enjoying our customers", which is the significance of sweetness.
Thoughts about sweets are vary from store to store, as lifestyles continue to change drastically with the times, I have been trying to balance "keeping the history and passing it on to future generations" and "keeping changing for a new era". I feel that it is the responsibility of those who have succeeded to establish long-term efforts.
I would be very happy if my thoughts could be delivered to customers through sweets.

History of MATSUZUKI

Founding-early Meiji period

・Founded (1855)

Began confectionery manufacturing under the name of "IGETAYA"

・Early Meiji period

The 4th generation store owner, Eizaburo Matsui, aims to be a politician and becomes a student of Shinpei Goto, who is also a doctor and politician. As a result, Eisaburo's wife, Kume, worked hard to protect the store. The items that were being made at that time were rice crackers, roasted barley flour
, Mugi-rakugan(these production tools remain), wheat manju, shiruko, shio-yokan, and Tokyo-style castella. (Which had been manufactured until 1955)

Late Meiji period-Taisho

Manufacture and sale of miso and rice, as well as seeds and seedlings such as radish, burdock, carrots, and Chinese cabbage. (Sold until 1948)
Raw materials were not as abundant as it is now. For this reason, even if you sell confectionery as a "confectionery store", it was hard to make a living alone in this era. As mentioned above, We had a past that has managed to survive by selling things other than confectionery.

■Entering Taisho era(1912) , public transportation will be improved, and various things such as raw materials will be received.
・Around 1920 (Taisho 9)

Bus service (Osan Bus) that connected Owari and Mikawa started this year. Although some materials were little by little, they were carried on this Osan bus.

・Around 1921 (Taisho 10)

Bus service between Neba Village, Nagano Prefecture and Okazaki City, Aichi Prefecture started. From this time, raw materials are transported from Takimachi, Okazaki City, and various things start to arrive almost regularly.

Early Showa period

Sugar was valuable and was not easy to get. At that time, the place where sugar was sold had the highest priority, so the store owner at the time approached a local competitor, "Let's work together to make a result," and managed to overcome the difficult situation. At that time, company that has sales result of sugar had the highest priority, so our store owner at the time approached a local competitor, to work together and managed to overcome the difficult situation.

・April 1927 (Showa 2)

5th generation store owne, Kozo trained at "Iida City"

・1933 (Showa 8)


・1934 (Showa 9)

Renamed the store "IGETAYA" to "SHOGETSUDO"

・1940 (Showa 15)

Acquisition of the right to sell the railroad Kosaikai between Nagoya and Hamamatsu.

・1944 (Showa 19)

Joined Kure Marine Corps (Wars intensified and Shogetsudo can no longer operate)

Showa Middle-Late

・April 1949 (Showa 24)

Sugar distribution system resumed business

・November 1953 (Showa 28)

Takamatsunomiya donation and purchase

・1961 (Showa 36)

Relocated for road expansion

・April 1975 (Showa 50)

New store opening

・December 1983 (Showa 58)

New factory construction

・December 1984 (Showa 59)


Recent to present

・October 1992 (Heisei 4)

Enhancement of large facilities

・July 1995 (Heisei 7)

Move to new store

・The first year of Reiwa

Opened a store in Beijing, China

Opening a store in Beijing, China

In the new era of Reiwa, MATSUZUKI has begun a new challenge of opening a store in Beijing, China.
A Chinese businessman who visited our shop in 2013 liked our Japanese confectionery making technique and taste, and his recommendation was the trigger.
At first, we were worried about the challenge in an unknown world, but I was determined by my passion for "telling the history, technology and delicate taste of Japanese sweets to China" and decided to open a store in Beijing.
In Beijing, besides
our Japanese sweets, we are planning to display rice vinegar, a long-established brew in Kyoto, and tea from local Toyota city.
We would like to transmit such Japanese culture and history at the same time, keeping tradition with a commitment even in a small store.

Store overview

Location Ochi-59-5 Kurodacho, Toyota, Aichi 441-2524
TEL 0565-82-2050
FAX 0565-82-2080
Business hours 9:00~17:00
Regular holiday Wednesday
Representative Kimihiro Matsui
Founding 1855 (Ansei 2)
Establishment February 3, 1998
Business description Manufacturing and sales


Online ordering can be submitted 24 hours a day.

About Delivery

※After contacting us in advance, we may take a rest other than regular holidays.
Delivery business will also be closed.
Inquiries during day-off will be confirmed the next business day.
Thank you for your understanding.